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media theory of composition
Commonly called new media theory or media-centered theory of composition, media theory focuses on how writing is created, keeping in mind particularly the tools and mediums used in the composition process. New media refers to a range of digital modes of communication, often incorporating a multi-modal mix of the visual or oral in addition to traditional text. Stemming from the rise of computers as word processing tools, media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.
==New media defined==
The meaning of the term ‘new media’ can be confusing and debated over. At times extended to mean any sort of media that is not purely written-text-based, it generally refers to any medium that is technologically ‘advanced’ from pure text. The broadness of the term is useful in that it allows for the multiple modes that can be encompassed by this definition, instead of being focused on the technical aspect that the term ‘digital’ would invite. With this in mind, though, terms like ‘digital’, ‘hyper-textual’, ‘interactive’, ‘simulated’, ‘virtual’, and ‘networked’ can often be helpful when thinking about what constitutes new media.〔Liser, Martin; Dovey, Jon; Giddons, Seth; Grant, Iaian; & Kelly, Kieran. New Media: A Critical Introduction, Second Ed. London: Routledge, 2008. Print.〕 However, there is often a false dichotomy drawn between the ‘analogue’ media and the ‘new’ media; media theory invites re-mediation of texts, which often result in a mix of mediums.〔Bolter, Jay David and Grusin, Richard. Remediation: Understanding New Media. Cambridge: MIT, 2002.〕 Gunther Kress remarks on the new responsibilities of writers:
“In the new theory of representation, in the present technological context of electronic, multimodal, multimedia textual production, the task of text-makers is that of complex orchestration. Further, individuals are now seen as remakers, transformers, of sets of representational resources. . . .”〔Kress, Gunther. "Visual and Verbal Modes of Representation in Electronically Mediated Communication: The Potentials of New Forms of Text." Page to Screen: Taking Literacy into the Electronic Age. Ed Ilana Snyder. London: Routledge, 1998.〕
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